No ash and no cigarette smoke

IQOS is a new way to enjoy tobacco without many of the disadvantages of cigarettes.

Unlike cigarettes, IQOS does not burn tobacco.

A new experience with real tobacco, with no smoke, no ash and less smell.

Unlike cigarettes, IQOS does not burn tobacco. Learn more about the benefits of IQOS and heated tobacco.

IQOS does not produce smoke.

It’s a different tobacco experience for you and for the people around you. IQOS has no negative impact on indoor air quality.

No smoke odors

IQOS has no risk of burning others around you and leaves significantly less staining on your curtains and furniture than cigarette smoke.

Without smoking

When using IQOS, the vapor generated dissipates more quickly than cigarette smoke leaving less lingering smell on hands, hair and clothes than cigarettes.

* Source: PMI study conducted under controlled International Organization for Standardization (ISO) standards simulating real-world scenarios (“residential”, “office”, “hospitality”).

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